Assets are invaluable to organizations and are comprised of tangible equipment and products, people, IP, sub-surface resources, and organizational capabilities. Maximizing the utilization of these assets leads to differentiation and positive outcomes. The panelists are from E&P, OFS and Drilling Contractors (Land and Offshore) hence cover a substantial portion of the upstream value chain. We will explore how each of these organizations are taking steps to efficiently utilize, develop and grow their assets in an ever changing macro and contextual environment.