As the industry experiences peak levels of activity, the demands on personnel and equipment are high. Operators and service companies are striving to improve drilling performance and improve cost efficiencies. Improving the reliability and performance of downhole tools is a key enabler, since this helps to prevent unplanned trips, reduce damaged equipment and allow more efficient and sustainable use of resources. This session showcases some examples of how the industry is approaching these challenges and applying smart new solutions to improve the reliability and performance of downhole tools.