In an era of heightened public scrutiny, the oil and gas industry faces a growing imperative: to communicate its role in delivering reliable, responsible energy more e?ectively — and more authentically to advance human lives. This panel convenes experts from advertising, marketing, energy education, and other industries that have successfully navigated similar perception challenges to explore strategies for building trust and driving informed dialogue.

Panelists will share insights from industry sectors that, like energy, are essential yet often misunderstood. The session will examine how compelling storytelling, strategic partnerships, and data-driven messaging can be used to reshape how drilling and energy development are viewed by the public, policymakers, and the next generation of talent.

Key topics will include:

• How do we move from defensive communication to proactive, purpose-driven advocacy?
• What branding and outreach strategies have successfully shifted public perception in other sectors?
• How can the industry better engage educators, media, and communities to build long-term support?
• What role do digital platforms and in?uencers play in modern energy advocacy?

This session aims to equip leaders with actionable tools and fresh perspectives to champion the industry's future — by clearly demonstrating its essential contributions to global progress, innovation, and human well-being.